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WALKER/FITZGIBBON TV/FILMS – CELSIUS ‘BURN BABY BURN’ WEBISODE

Posted in Baby Scales - by admin | May 27th, 2010

Burn Baby Burn – CELSIUS Walker/Fitzgibbon TV /Films Produces National Commercials/Webisodes Hollywood, CA – Walker/Fitzgibbon TV and Films, in association with Omni Advertising, landed a national commercial campaign entitled ‘Burn Baby Burn’ for CELSIUS, a brand new calorie-burning drink. Helmed by veteran Director Mo Fitzgibbon and Executive Produced by Robert Walker, the concept and production was such a success that the entire project expanded to include a newly released behind the scenes documentary/webisode to nationally brand the product. Omni Advertising’s Creative Director Lori Natarus-Stille tapped the Walker/Fitzgibbon team for their strengths in both comedy and dialogue with an edgy twist to the film. The duo were deciding between film and HD to shoot the commercial until Michael Pescasio joined the team as their Director of Photography – experienced when it comes to shooting with the RED ONE Camera. Fitzgibbon commented, It’s always tricky filming with new technology because there are learning curves but Michael, a skilled cinematographer with a Lighting Director background, knew how to light for RED ONE and shoot it like it was 35mm. The storyboard revolved around a situational dark comedy sketch of three women in an elevator. One is drinking a sugar-filled coffee drink – her calories are going up; a second is drinking a diet drink – her calories aren’t moving; and the third girl is drinking a Celsius – her calories are going down. The animated graphics are …

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10 Responses to “WALKER/FITZGIBBON TV/FILMS – CELSIUS ‘BURN BABY BURN’ WEBISODE”

  1. 1234luvme on March 23rd, 2009 | 2:49 am

    Love the “hot girl Kate”! She rocked.

  2. sherocks79 on March 24th, 2009 | 4:10 pm

    I LOVE this SONG!!!

  3. lowewg on March 26th, 2009 | 4:23 am

    I love the drink!

  4. buyittradeit on March 27th, 2009 | 11:09 am

    Awesome!
    I like this commercial and love the drink.
    Great job. :)

  5. RandyCasey on March 28th, 2009 | 4:41 pm

    Awesome piece…Celsius is about to explode nationwide…it works and tastes great. I love the girls!!!

  6. WalkerFitzgibbon on March 30th, 2009 | 10:18 pm

    yes Randy we do think Celsius will explode nationwide, sooner than later!

  7. laviolators777 on March 30th, 2009 | 10:30 pm

    the celsius webisode is really neat…i never knew what it took to make 30 secs…well done.

  8. godwetrust2001 on April 1st, 2009 | 10:12 pm

    I love the music and its just a fun video that makes you want to go out on a date and loose weight at same time .

    I love it ….is like no other video about diet drinks.. is out of the box .. this was really entertaining.. and the gals in it were superb.. it also looked like the walker Production were very well Prepared and did a fabulous Job…they are Off the Chain .. Nice !!!

  9. Richardsheadshots on August 7th, 2009 | 1:05 am

    Nice job Mo! Clean,Crisp and Informative on the making of the Celsius Commercial!

    Richard from the KOI pond by the BH Hotel.
    (310)650-0620

  10. ifioty1 on September 9th, 2009 | 6:18 pm

    whats the song called?

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